Our Story

In the heart of Punjab, the customary inquiry about one's well-being often elicits the enchanting response, "ਚੜ੍ਹਦੀ ਕਲਾ (Charhdi Kala)," translating to "I am in high spirits." This phrase holds profound significance, serving as a beacon of positivity even amid life's challenges, fostering an unwavering belief that all will be well through perseverance and self-confidence.

Our brand philosophy, encapsulated in the magical Punjabi words "ਚੜ੍ਹਦੀ ਕਲਾ (Charhdi Kala)," translates to "In High Spirits." It symbolises an approach to life infused with optimism, resilience, and an indomitable spirit.

MUDDY WATER draws inspiration from the metaphor of muddy waters, representing life's inevitable ebbs and flows. Amidst these challenges, moments of tranquillity allow for introspection and self-understanding. To navigate life's unpredictable journey, we emphasise the importance of consistent kindness towards oneself and others—a thoughtful navigation of muddy waters with patience.

MUDDY WATER believes in the pursuit of authenticity and self-improvement, embracing one's unique journey without the weight of societal expectations. We encourage individuals to cherish the marks of their experiences, be it the sun-kissed tan from hard work or the tale of an uphill trek conquered, wearing these with pride as badges of victory.

Our brand, MUDDY WATER, was born from a fervent desire for skincare devoid of self-criticism. Rejecting the notion that skincare should induce anxiety or conform to unrealistic standards, we advocate for a holistic, high-performance, guilt-free, and gentle approach to skincare. We stand against the notion that skincare necessitates an overwhelming 20-step routine, focusing instead on simplicity and authenticity.

MUDDY WATER is dedicated to providing wholesome skincare that instil confidence, allowing individuals to face life's twists and turns with unwavering spirits. Our skincare experience is about embracing self-expression, radiating optimism, and embodying self-assuredness—forever in the spirit of #ਚੜ੍ਹਦੀਕਲਾ #InHighSpirits!